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  • Writer's pictureShawna Zegarra

Here we grow!

Small businesses play a crucial role in the economy, as they create jobs, promote innovation, and drive economic growth. However, achieving growth can be a challenging task for small businesses, as they often face limited resources and intense competition. Here, I'm going to outline how we plan to grow Zeda Virtual Assistants

1. Develop a Clear Growth Plan

To achieve sustainable growth, small businesses need a well-defined growth plan. The plan should outline the specific goals and objectives the business aims to achieve, the strategies to achieve them, and the metrics used to measure success. The growth plan should also be flexible, allowing for changes in the business environment and market conditions. We've been fortunate enough to work with several amazing business coaches who have helped us to map out the future.

2. Focus on Customer Acquisition and Retention

Customer acquisition and retention are essential for small business growth. Small businesses can use various tactics to acquire new customers, such as offering discounts, referral programs, and targeted advertising. However, it is equally important to focus on retaining existing customers, as they are more likely to make repeat purchases and recommend the business to others. This is why we're introducing our affiliate program! Refer a new client to us and get 15% off the next two months when they sign!

3. Invest in Digital Marketing

Digital marketing has become a crucial tool for small businesses to reach and engage with customers. Small businesses can use various digital marketing strategies, such as search engine optimization (SEO), social media marketing, email marketing, and content marketing. These strategies can help small businesses increase their visibility online, attract new customers, and build brand awareness. We're switching our Instagram look and working on creating more interesting and engaging content.

4. Embrace Technology

Technology can help small businesses streamline operations, improve productivity, and reduce costs. Small businesses can leverage technology to automate repetitive tasks, manage inventory, track sales and customer data, and enhance customer experience. By embracing technology, small businesses can free up resources to focus on growth and innovation. In the last year, we've added more automation and more software on our back end, and also with the services we provide our customers. We look forward to helping more folks navigate their small business with simple tech.

5. Build Strategic Partnerships

Strategic partnerships can help small businesses access new markets, expand their offerings, and reduce costs. Small businesses can partner with other businesses that complement their offerings or serve the same target audience. Partnerships can also provide opportunities for joint marketing and branding efforts, which can increase visibility and credibility.

In conclusion, achieving sustainable growth is critical for small businesses to remain competitive and thrive in today's economy. This is an area we're still exploring. While product based businesses have an easy way to build partnerships, it's slightly more complex with serviced based businesses like Zeda. We'll keep you posted on how this goes!

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